Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



7 Email Deliverability Myths Busted Print E-mail
Wednesday, 13 August 2014 00:00

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When it comes to email deliverability, there is a lot of misinformation and conflicting advice. This infographic from Email Delivered, which provides email consulting services, seeks to debunk some of the myths surrounding email deliverability.

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Five Best Practices For B2B Mobile Commerce Print E-mail
Wednesday, 06 August 2014 00:00

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While B2C brands have traditionally led the way when it comes to mobile, more than half of B2B customers are now using their smartphones to research and purchase products for their companies. This infographic from Usablenet offers five best practices to improving the mobile experience for B2B customers.

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The State Of Marketing And PR in 2014 Print E-mail
Wednesday, 30 July 2014 00:00

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When it comes to content marketing and PR tactics, only 60% of marketing and PR professionals have a content marketing strategy in place. This infographic from Vocus and Market Connections busts some of the myths when it comes to blogging, SEO, PR and content marketing.

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7 Landing Page Flaws That Kill Your Conversions [Infographic] Print E-mail
Wednesday, 23 July 2014 00:00

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Landing pages are supposed to help boost your conversions, but in some cases, they kill them. This infographic from Quick Sprout identifies some of the culprits and suggests ways to fix them.

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The Changing Look Of Content: More Visual And Mobile [Infographic] Print E-mail
Wednesday, 16 July 2014 00:00

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Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that they rely more on content than a year ago as they make buying decisions. Those are a few of the finding of Demand Gen Report’s 2014 B2B Content Preferences Survey highlighted in this infographic.

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Why B2B Marketers Need A Presence on Google+ [Infographic] Print E-mail
Wednesday, 09 July 2014 00:00

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With the help of this handy infographic, provided by SmartVirtualPhoneNumber.com, B2B marketers can begin to plot their strategy for building a presence on Google+. This infographic provides a helpful guide on how to get started, taking you through account creation and activities that will get you noticed. If you take these tips to heart and implement them properly, you are sure to see an increase in viewership and audience participation, which is an invaluable asset.

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What Beer And Content Have In Common [Infographic] Print E-mail
Wednesday, 02 July 2014 00:00

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As we prepare for the July 4th holiday, Kapost and Salesforce ExactTarget Marketing Cloud brewed up this cool infographic to remind us of the many connections between beer and content marketing. Please act responsibly when consuming beer and creating content. Happy Independence Day!

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Strategies For Content Promotion [Infographic] Print E-mail
Tuesday, 24 June 2014 15:55

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Just as important as creating a unique and valuable piece of content for your audience, is promoting that content so your audience actually sees it. This infographic from Boot Camp Digital, a social media training company, provides tips for getting the most bang from each piece of content.

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[Infographic] Getting Started With Influencer Marketing Print E-mail
Tuesday, 17 June 2014 00:00

 

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Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer and how to make sure you’re giving back.

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