Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 

Budgeting Trends In Search Marketing Print E-mail
Wednesday, 13 May 2015 00:00

chart of the week temp-4

As search marketing becomes a more integrated discipline, marketers are looking for ways to become more agile in their budgeting to stay competitive. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO, according to this infographic from Indazo, a search engine marketing firm.

5 Of The Top Email Mistakes That Will Send You To The Spam Folder Print E-mail
Wednesday, 06 May 2015 00:00


As the volume of email traffic increases, email service providers and readers are raising the bar for what content lands in the inbox and stays there. This infographic from TechnologyAdvice covers the five common areas that can get an email in trouble, either by raising its spam score or by losing the recipient’s interest.

The Anatomy Of A Social Seller Print E-mail
Wednesday, 29 April 2015 00:00

DGR NL IG 4-29-2015

It's clear that social media has a positive impact on B2B sales initiatives, but what does today's social seller look like? This infographic from Sales for Life highlights the traits and characteristics of today's social seller, allowing sales teams to benchmark themselves and learn how to enhance the way they leverage social media in their day-to-day routine.

Rise Of The Inside Sales Team Print E-mail
Wednesday, 22 April 2015 00:00


There are a number of factors driving the shift to inside sales, including the fact that buyers are doing more research online and tools such as video conferencing are becoming more commonplace. More than one third (40%) of large companies plan to shift their resources to inside sales from field sales over the next two years, according to this infographic from ZS and Reality Works Group.

Why Do Your Customers Choose You? Print E-mail
Wednesday, 15 April 2015 00:00


Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to enhance the way salespeople present their messaging towards prospective buyers and increase closed deals.

10 Ways To Convert More Customers Using Psychology Print E-mail
Wednesday, 08 April 2015 00:00


In order to increase conversions, B2B sales teams need to get into the minds of their prospective buyers. This infographic from Help Scout highlights several studies in social psychology that can be leveraged to create the right conversations that convert prospects into customers.

What To Include In A Buyer Persona Print E-mail
Wednesday, 01 April 2015 00:00


Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components of buyer personas.

How Sales and Marketing Alignment Can Boost Revenue Print E-mail
Wednesday, 25 March 2015 00:00


It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.

Why Flip The Webinar? Print E-mail
Wednesday, 18 March 2015 00:00


Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the live event — can boost engagement and help ease the time crunch.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 16

Follow Us