Demand Gen Report

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This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



How Sales and Marketing Alignment Can Boost Revenue Print E-mail
Wednesday, 25 March 2015 00:00

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It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.

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Why Flip The Webinar? Print E-mail
Wednesday, 18 March 2015 00:00

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Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the live event — can boost engagement and help ease the time crunch.

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Marketers Slow To Adopt Virtual Events Print E-mail
Wednesday, 11 March 2015 00:00

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While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services provider surveyed more than 340 marketing professionals on their experiences, thoughts and perceptions of virtual events.

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Skills Of The Modern Marketer Print E-mail
Wednesday, 25 February 2015 00:00

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Today's B2B marketing landscape is in a constant state of fluidity, and companies need to make sure they have the right marketers on their team to boost results. This infographic from Econsultancy highlights key skills modern marketers need to have in order to stay efficient and productive in the workplace.

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#C2C15 Recap: What You Missed Print E-mail
Wednesday, 25 February 2015 00:00

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Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report.

During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their campaigns to the next level by embracing new tactics and solutions.

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The Evolving B2B Buying Process Print E-mail
Tuesday, 17 February 2015 00:00

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B2B buyers are embracing online options to research and purchase products, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its findings into this infographic.

 

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How Technology Is Shaping The Future Of Marketing Print E-mail
Wednesday, 11 February 2015 00:00

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 B2B buying can be attributed to many factors, but the growth and evolution of technology is a notably large influence in the way B2B buyers have adapted the way they research buying decisions. This infographic from the New Jersey Institute Of Technology highlights key stats and figures showing how the growth of technology has made an impact on the future of digital marketing — from social media and mobile to Big Data.

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8 Content Marketing Trends For The Coming Year Print E-mail
Wednesday, 04 February 2015 00:00

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B2B marketers are increasing their content marketing budgets and creating more content than what they ever did before. This infographic from CJG Digital Marketing outlines some key trends for the coming year.  

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Superheros of Inbound Marketing Print E-mail
Wednesday, 28 January 2015 00:00

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Inbound marketing cost 62% less than traditional methods of marketing, but it requires contributions from a number of “superheros,” including SEM, PR and blogging. This infographic from HubSpot and Bigshot Inbound outlines how these efforts drive all level of the sales funnel.

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