Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



Superheros of Inbound Marketing Print E-mail
Wednesday, 28 January 2015 00:00

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Inbound marketing cost 62% less than traditional methods of marketing, but it requires contributions from a number of “superheros,” including SEM, PR and blogging. This infographic from HubSpot and Bigshot Inbound outlines how these efforts drive all level of the sales funnel.

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Navigating The Online Marketing Landscape In 2015 Print E-mail
Wednesday, 21 January 2015 00:00

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The rise of interactive content and the changing buying process are some of the prominent themes expected to drive online marketing for 2015. This infographic from Uberflip offers a roadmap of marketing trends. 

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What Content Has the Most Clout? Print E-mail
Wednesday, 14 January 2015 00:00

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When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.

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Video Plays Starring Role In Demand Generation Print E-mail
Wednesday, 07 January 2015 00:00

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Many B2B marketers are increasingly relying on visual content — particularly video — to reach potential buyers and generate leads. This infographic, courtesy of KnowledgeVision, outlines how marketers are using video to keep their sales funnel full of hot leads.

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VerticalResponse Launches Developer Program For Small Businesses Print E-mail
Tuesday, 30 December 2014 09:49

VerticalResponse logo2VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API and integrations marketplace. The marketplace positions developers to add email and social media marketing capabilities to their business applications.

Using the tools built by developers, marketers can create and send email newsletters, promotions and invitations that are accessible on any device. The content can also be shared via social media.

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Why Personalized Marketing Will Dominate In 2015 Print E-mail
Tuesday, 23 December 2014 00:00

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With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.

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15 Email Marketing Myths Debunked Print E-mail
Wednesday, 17 December 2014 00:00

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Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs. 

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Tracking Content Marketing ROI for Dummies Print E-mail
Wednesday, 03 December 2014 00:00

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From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

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How Content Scoring Measures The True Impact Of Your Content Print E-mail
Wednesday, 03 December 2014 00:00

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What content actually drives leads and conversions? It’s no longer a guessing game. This infographic from Kapost illustrates the data-driven measurement process for tracking the performance of each piece of content.

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