Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



The State Of Marketing And PR in 2014 Print E-mail
Wednesday, 30 July 2014 00:00

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When it comes to content marketing and PR tactics, only 60% of marketing and PR professionals have a content marketing strategy in place. This infographic from Vocus and Market Connections busts some of the myths when it comes to blogging, SEO, PR and content marketing.

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7 Landing Page Flaws That Kill Your Conversions [Infographic] Print E-mail
Wednesday, 23 July 2014 00:00

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Landing pages are supposed to help boost your conversions, but in some cases, they kill them. This infographic from Quick Sprout identifies some of the culprits and suggests ways to fix them.

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The Changing Look Of Content: More Visual And Mobile [Infographic] Print E-mail
Wednesday, 16 July 2014 00:00

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Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that they rely more on content than a year ago as they make buying decisions. Those are a few of the finding of Demand Gen Report’s 2014 B2B Content Preferences Survey highlighted in this infographic.

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Why B2B Marketers Need A Presence on Google+ [Infographic] Print E-mail
Wednesday, 09 July 2014 00:00

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With the help of this handy infographic, provided by SmartVirtualPhoneNumber.com, B2B marketers can begin to plot their strategy for building a presence on Google+. This infographic provides a helpful guide on how to get started, taking you through account creation and activities that will get you noticed. If you take these tips to heart and implement them properly, you are sure to see an increase in viewership and audience participation, which is an invaluable asset.

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What Beer And Content Have In Common [Infographic] Print E-mail
Wednesday, 02 July 2014 00:00

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As we prepare for the July 4th holiday, Kapost and Salesforce ExactTarget Marketing Cloud brewed up this cool infographic to remind us of the many connections between beer and content marketing. Please act responsibly when consuming beer and creating content. Happy Independence Day!

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Strategies For Content Promotion [Infographic] Print E-mail
Tuesday, 24 June 2014 15:55

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Just as important as creating a unique and valuable piece of content for your audience, is promoting that content so your audience actually sees it. This infographic from Boot Camp Digital, a social media training company, provides tips for getting the most bang from each piece of content.

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[Infographic] Getting Started With Influencer Marketing Print E-mail
Tuesday, 17 June 2014 00:00

 

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Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer and how to make sure you’re giving back.

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[Infographic] A View Of The B2B Social Media Landscape Print E-mail
Wednesday, 11 June 2014 00:00

 

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LinkedIn generates the most revenue; the top three platforms for brand awareness are Twitter, LinkedIn and Facebook; and 75% of content is posted by the marketing team. Those are some key findings from B2B Marketing's 2014 Social Media Benchmarking Report. Infographic courtesy of VisualKiwi, a visual content community.

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[Infographic] Using Content Marketing Strategies In B2B Emails Print E-mail
Wednesday, 04 June 2014 00:00

 

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To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an email marketing platform vendor, put together this infographic with some tips and suggestions.

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