Demand Gen Report

sign-up-banner--final
Demand Generation Strategies

 

This section highlight automation  and enablement tools, features, functionality, tactics and strategies to optimize demand generation.

 



Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75% Print E-mail
Thursday, 11 September 2014 08:38

SunGard SpearSungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow of leads to the company’s sales force. 

As a company that thoroughly tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either driving more leads into the top of the funnel, increasing the rate at which those leads convert into sales, or a combination of both. In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals.

Read more...
 
Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics Print E-mail
Wednesday, 10 September 2014 09:08

generic market research imageWhile lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers.  Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year.

Those that are using lead nurturing are becoming more sophisticated in their tactics, with the overwhelming majority going beyond the traditional “drip” campaign. Nearly three quarters (73%) of respondents to date have complex lead nurturing strategies, sending different series of emails based on the actions/interests of the respondent.

Read more...
 
Salesfusion Partners With InsideView To Enrich Lead Data Print E-mail
Wednesday, 10 September 2014 08:30

salesfusion-insideview logosSalesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion and any integrated external CRM. 

The feature, Salesfusion Enrich, is available at no cost to Salesfusion customers beginning early Q4 2014.

Read more...
 
ON24 Unveils New Promotion And Lead Qualification Tools Print E-mail
Written by Andrew Gaffney, Editor   
Tuesday, 02 September 2014 08:48

On24 logoON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads..

Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to connect user webcasting, CRM and marketing automation solutions to boost demand generation and lead nurturing capabilities.

Read more...
 
VisitIQ Brings Anonymous Tracking To Email Print E-mail
Written by Andrew GAffney, Editor   
Thursday, 28 August 2014 08:32

eTrigue-Logo-300dpi-RGBeTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time.

Leveraging their current email marketing platforms, marketers can add links to email messages to automatically tie web activity — including page visits, duration on each page, document downloads, Google AdWords response and webinar attendance — to individual prospects.

Read more...
 
Special Report: B2B Marketers Turn To Account-Based Strategies To Improve Targeted Messaging Print E-mail
Written by Brian Anderson   
Wednesday, 27 August 2014 10:25

Shadow DGR DG008 FEAT SP DGR AccountBasedMarketing Final 1More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have at least three team members that take part in buying decisions within the company.

Account-based marketing (ABM) provides marketers with an opportunity to nurture all of the key decision makers within targeted organizations as a collective group — while also keeping messaging highly personalized and buyer focused.

Read more...
 
Marketers Refine Segmentation Strategies To Boost Lead Nurturing Success Print E-mail
Written by Brian Anderson, Associate Editor   
Wednesday, 20 August 2014 10:30

lead-nurture-feature imageB2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects engaged during prolonged buying cycles.

More than half  (58%) of B2B buyers  spent more time researching purchase decisions than they did a year prior, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. As buying cycles grow longer and longer, marketers need to have a deep understanding of their prospective customers so their content and engagement have a positive impact on buyer decisions. By segmenting their lists, marketers will be able to tailor each message specifically to individual buyer’s expectations.

Read more...
 
LinkedIn’s Updated Sales Navigator Offers Demand Generation Tools For B2B Marketers Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 07 August 2014 12:34

LinkedInLogoLinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press announcements, blog posts and status updates relevant to key accounts and prospects.

This announcement follows LinkedIn’s recent acquisition of Bizo, with the goal of creating a B2B marketing platform.

Read more...
 
Marketers Tap Influencers To Build Credible, Buyer-Centric Relationships Print E-mail
Written by Brian Anderson, Associate Editor   
Wednesday, 06 August 2014 09:44

influencer sign logoForward-thinking B2B marketers are building relationships with influential members of the community, with the goal of providing more targeted and credible messaging to the potential buyers among their followers. When added to the marketing mix, influencers can help amplify a company’s marketing message and, in turn, reach a wider audience.

This is a natural extension of traditional marketing efforts, as B2B buyers are increasingly putting more credence in the opinions of influencers and colleagues. According to Demand Gen Report’s 2014 Content Preferences Survey, 72% of respondents turned to peers for relevant content when researching B2B purchasing decisions.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 16
Share:

Follow Us

 
 
 
Banner