Demand Gen Report

Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness

shadow DGR DG012 SR LeadScoring Nov 2014It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and expand their lead scoring models to boost sales effectiveness.

Read more...
 
Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages

cover DGR DG011 SR WebinarBP Oct 2014

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions.

However, many B2B marketers have focused on webinars as a top-of-the-funnel lead generation tool. Experts advise B2B marketers to develop webinars for multiple stages of the sales cycle to improve their conversion rates. In addition, the messaging needs to be short and highly focused.

Read more...
 
Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

Read more...
 
The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

Mintigo-SHADOW

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.

Read more...
 
Special Report: Best Practices To Boost Database Health

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

Read more...
 
Driving Conversations & Conversions Within CRM

SAVO-CRM-SHADOW

The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message is given to the buyer — at the right time.

Read more...
 
7 Must Do Demand Generation Tactics

Callidus-WP-SHADOW

Demand generation requires a healthy mix of varied demand generation tactics that straddle all of the channels — from websites to email to events — where your target audience resides.

Read more...
 
Unlock The Value Of Your SFA/CRM System

2 Microstrategy-WP

Sales force automation (SFA) and CRM systems have various uses that can boost the company’s overall effectiveness. However, it has been difficult for corporate leaders to make important and quick decisions that positively affect the business.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 14
Share:

Demand Gen Report is CAN-SPAM Compliant

Your information will be used for Demand Gen Report marketing emails. This also includes targeted partners of Demand Gen Reprt. To read more about our privacy policy, click here, or to learn about the CAN-SPAM Act of 2003, click here.

If you would like to unsubscribe from future Demand Gen Report marketing emails, please click here.

Follow Us

 
 
 
Banner