Demand Gen Report

Video Without The Studio

Shadow KNV KV001 WP Video Without The Studio FinalVideo content is everywhere you turn. But the challenge is capturing effective video content without busting the budget. This white paper outlines the strategies for producing affordable video content that leverages the knowledge of your subject matter experts.

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The Video Marketing Handbook

Vidyard-ShadowB2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including:

  • Why 70% of B2B marketers claim video performs better than other content;
  • The best way to formulate a video content strategy; and
  • Best practices to measuring the overall performance of your video content.
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Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness

shadow DGR DG012 SR LeadScoring Nov 2014It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and expand their lead scoring models to boost sales effectiveness.

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Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages

cover DGR DG011 SR WebinarBP Oct 2014

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions.

However, many B2B marketers have focused on webinars as a top-of-the-funnel lead generation tool. Experts advise B2B marketers to develop webinars for multiple stages of the sales cycle to improve their conversion rates. In addition, the messaging needs to be short and highly focused.

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

Mintigo-SHADOW

Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.

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Special Report: Best Practices To Boost Database Health

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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Driving Conversations & Conversions Within CRM

SAVO-CRM-SHADOW

The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message is given to the buyer — at the right time.

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