Demand Gen Report

Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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The Data-Driven Marketer’s Guide To Cross-Targeting Product Lines

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Data is a valuable currency for any company’s marketing team. Marketers need to know where in the buying cycle these prospective buyers are, and need to understand the best channels for communication.

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Special Report: Best Practices To Boost Database Health

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Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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Driving Conversations & Conversions Within CRM

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The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message is given to the buyer — at the right time.

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7 Must Do Demand Generation Tactics

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Demand generation requires a healthy mix of varied demand generation tactics that straddle all of the channels — from websites to email to events — where your target audience resides.

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Unlock The Value Of Your SFA/CRM System

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Sales force automation (SFA) and CRM systems have various uses that can boost the company’s overall effectiveness. However, it has been difficult for corporate leaders to make important and quick decisions that positively affect the business.

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Special Report: Trends In SEO and Inbound Marketing


Shadow DGR DG005 FEAT SEOInbound FINALAttracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.

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The Marketer's Guide To Prioritizing Leads

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Many B2B marketers are already familiar with the value of lead scoring, but implementing a customized lead scoring system that actually works is an arduous task. One of the main reasons for this is that marketers lack the customer data that are truly relevant to their unique business context and the insights to utilize them.

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