Demand Gen Report

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SalesFUSION Updates Partner Program, Microsoft CRM Integration
Industry News
Friday, 15 November 2013 07:32

SalesfusionSalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly.

The new partner program, which was unveiled at the eXtreme CRM 2013 event in California, offers onboarding, certification and training programs that enable CRM partners to profit from the pairing of marketing automation and CRM solutions.

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Demandbase Launches Retargeting Tool For B2B Marketers
Industry News
Thursday, 14 November 2013 09:51

DemandbaselogoDemandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising.

The new Demandbase solution enables B2B marketers to establish criteria for relevance and readiness to buy and automatically display ads to prospects who exhibit those buying signals.

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Marketers Search For Alternatives To Google Keyword Analytics
Content Strategies
Written by Glenn Taylor, Associate Editor   
Wednesday, 13 November 2013 14:33

SEO shutterstock 108670967With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the data. While the change was in the works for two years, it still has some marketers scrambling to find alternative ways to direct online traffic to their web sites.

Progressive marketers are responding to this change by making original, high-quality content the cornerstone of their search marketing efforts. Many are also optimizing their sites for the conversational, question-type queries that Hummingbird is designed to recognize.

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Infographic: Email Marketing By The Numbers
Rich Media
Wednesday, 13 November 2013 09:50

11-13 dgr chart of the week facebook

Investment in email marketing is expected to reach $2 billion by 2014 and 59% of B2B marketers say email is the most effective channel for generating revenue. Those are just a few of the email marketing statistics shared by Trumpia, a digital marketing company.

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Webinar: Content, Follow-up And Scoring Key To Converting Prospects
Content Strategies
Written by Brian Anderson, Associate Editor   
Tuesday, 12 November 2013 10:17

webinars shutterstock 134249441Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps that B2B marketers need to take to properly nurture leads: relevant content, timely follow-up and effective lead scoring.

According to Craig Elias, creator of Trigger Event Selling and Chief Catalyst of SHiFT Selling, B2B marketers need to align their content with the events that trigger a purchase.

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Demanding Views

It’s a Three-legged Race for Sales and Marketing Alignment

By Suresh Balasubramanian, LiveHive

LiveHive CEO Suresh BalasubramanianWithout synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the lack of integration of sales intelligence with sales and marketing systems causes the biggest gap between top sales performers and under-achievers. However, fewer than one out of 10 B2B companies report good alignment between their sales and marketing organizations, SiriusDecisions research shows.

Weak processes between sales and marketing have made it challenging for sales and marketing to work together successfully. While delivering immense value, existing CRM and marketing automation systems don’t deliver a complete buyer picture for the organization. Furthermore, this data has not been easily shared across departments.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Social Intelligence With Insightpool

Insightpool-screengrabInsightpool is a social marketing platform designed to increase social media engagement with anonymous prospects within target audiences. The solution also positions marketers to produce personalized social campaigns that can nurture prospects through the buyer's journey.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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