Demand Gen Report

SalesFUSION Gets $1M In Venture Capital, Will Add To Marketing And Sales Staff
Industry News
Thursday, 07 March 2013 12:56

SalesfusionSalesFUSION will use the $1 million in Series A-1 venture capital is has raised to quadruple its sales and marketing team and have a greater presence at industry trade shows, according Chad Ruff, founder and CEO of the cloud marketing automation software company.

“The marketing automation space has been growing at a dramatic pace for the past few years and we are poised to take advantage of the expanding marketplace,” Ruff told Demand Gen Report. “We have been doubling our revenue over the past several years, and this will allow us to expand our marketing and sales head count by 400%.” The company currently has seven people on the sales team and three people in marketing, he said.

Report Reveals Promising Future For Cloud Computing
Industry News
Thursday, 07 March 2013 07:00

Cloud ComputingMore companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016.

“Cloud computing continues to grow,” according to a recent TechRepublic cloud-computing report. “Companies implementing SaaS solutions are overwhelmingly pleased with their outcomes, with 91% reporting that their SaaS solutions met or exceeded expectations.”

Infographic: Finding Your Way With Marketing Automation Workflow
Rich Media
Wednesday, 06 March 2013 13:35


Navigating is always easier with a map, and getting around the twists and turns of marketing automation workflow is no exception. The people at Neolane put together a subway map, with subway line representing a category of automation and the stops where the subway lines intersect representing workflow examples spanning multiple categories.

B2B Marketers Search For Solutions To Growing Social Media Challenges
Social & Mobile
Written by Kim Zimmermann, Managing Editor   
Wednesday, 06 March 2013 09:00

social like itWhile B2B marketers say they are mining their social networks for leads and opportunities to engage with customers, they continue to lag behind their B2C cohorts in this regard. That said, more B2B marketers are incorporating social media into their messaging mix as it becomes easier to track results and attribute leads to social media outreach.

“Social media is becoming less of a side game,” said Meghan Keaney Anderson, Product Marketing Manager for HubSpot. “Social media grew up alongside other marketing channels, and with the exception of social sharing/follow buttons on web sites and in emails, it has largely remained an isolated channel. With the maturation of integrated marketing software, marketers are starting to be able to bring social data much further into the fold of the rest of their marketing channel.”

Silverpop Launches Advanced Mobile Messaging Capabilities
Social & Mobile
Tuesday, 05 March 2013 11:48

silverpop logoSilverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.

Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The functionality includes previously available features such as email opt-in via SMS, promotional texts and text alerts, as well as new capabilities, including the following:

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Demanding Views

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

mintigo-john-bara2By John Bara, CMO, Mintigo

 I have been through multiple mergers and acquisitions in the software industry.  In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.

Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »


Solution Spotlight

Sync Salesforce And MailChimp With ChimpSync

ChimpSync logoChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.


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