Demand Gen Report

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D&B Integrates D&B360 Solution Into Eloqua Marketing Automation Suite
Industry News
Monday, 25 March 2013 10:43

DandB360The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud.

Through D&B360 for Eloqua, customers can access streamed, continually updated D&B data and insights on more than 220 million companies and 100 million people. With D&B360's new capabilities, B2B marketers can now conduct advanced segmentation, identify the best new opportunities and communicate targeted messages that resonate with key decision makers.

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Vidyard Secures $6 Million In Series A Financing
Industry News
Monday, 25 March 2013 10:27

vidyard logoVidyard, a video marketing platform for business, secured $6 million in Series A financing.

OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to meet the growing demand from marketers for powerful, actionable data for their video content, company officials said.

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Infographic: How To Rock Social Media In 30 Minutes A Day
Rich Media
Monday, 25 March 2013 08:55

social-media-30-minute-strategy-automation

With the quickly changing social media landscape, B2B marketers find it hard to determine how much time to dedicate to each channel. This infographic from Pardot provides a minute-by-minute plan to tackling social media in just a half an hour a day.

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Treehouse Debuts Mobile Device For Channel Partners
Social & Mobile
Friday, 22 March 2013 07:57

treehouse interactiveTreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans.

Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers from any location, according to company officials. The solution is compatible with most mobile browsers, is immediately available and does not require users to update their mobile devices.

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Marketo Rolls Out Integrated Social Marketing App
Social & Mobile
Thursday, 21 March 2013 08:51

marketo LogoMarketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully integrated marketing process that can be combined with email, web marketing, online events, and other customer communication strategies, according to company officials.

With this new social marketing application, dedicated social engagement campaigns such as social sweepstakes can use and feed into a unified customer profile database, and social marketing tactics can be added to amplify marketing campaigns in traditional digital channels.

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Demanding Views

The State of Marketing: Incremental Evolution

By You Mon Tsang, CEO, OutMarket

YouMon TsangOver the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want.

While most marketers understand their work is changing, marketing tactics and strategies have sometimes been slow to follow suit. Our State of Marketing report, performed by Market Connections, reveals a world in which marketers embrace evolution, incrementally or even hesitantly.

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Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Account Scoring With Zakscorer

Zakscorer logoZakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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