Demand Gen Report

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Marketers Looking To Combat More Aggressive Email Filters
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 18 September 2013 09:16

email marketing - shutterstock 75457654While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of being buried in the graveyard known as the “spam” folder. There have been a number of developments in recent months that have made it harder for marketing emails to land in the inbox.

Some new email filters, such as Swizzle and Mailstrom, make it easy for users to perform a mass delete and unsubscribe to rid their inbox of marketing messages. While these add-ons appeal to power users who are obsessive about clearing their inboxes, mainstream email providers are also making it more difficult for email marketers to make it into the coveted inbox. Google’s Gmail recently added a “Tabs” feature that relegates some marketing messages to the “Promotions” inbox and Microsoft’s Outlook’s “sweep” function can also put a dent in the success of email marketing campaigns.

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Infographic: Why Responsive Email Design Matters
Rich Media
Wednesday, 18 September 2013 13:55

responsive design dgr chart of the week
With nearly half of all email being opened on mobile devices, marketers have to ensure that their messages are displayed correctly when buyers access them on the go. This infographic from Litmus, an email testing and analytics firm, provides a how-to guide for responsive email design.

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Cloudwords Translation App Integrates With Marketo
Industry News
Wednesday, 18 September 2013 08:18

Marketo-CloudwordsCloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials, according to Cloudwords officials.

The Cloudwords integration with Marketo will initially be offered to a select group of companies prior to expanded rollout in early 2014.

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Marketo And Certain Partner To Leverage Event Data
Data Management
Tuesday, 17 September 2013 08:58

Marketo-CertainMarketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies.

“Events represent one of marketing automation’s last frontiers and an enormous untapped opportunity for marketers with the right tools,” said Robin Bordoli, VP of Partner Ecosystems for Marketo.

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The Right Content Mix Is Crucial Early In The Buying Cycle
Content Strategies
Written by Glenn Taylor, Associate Editor   
Monday, 16 September 2013 08:57

content shutterstock 121480468B2B marketers have to provide compelling content at all stages of the buying cycle, but top-notch content is particularly important in the early interactions with prospects.

During a recent webinar titled: ToFu Content: How To Develop A Healthy Mix For Demand Creation, Naylor Gray, Media Services Director at Bulldog Solutions, and Andrew Gaffney, Founder of Demand Gen Report, discussed top of the funnel, or ToFu, content, and how marketers can use it to drive demand.

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Demanding Views

Five Marketing "Best Practices" To Re-evaluate

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Call Analytics And Automation With DialogTech

dialogtech logo rgbThe DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

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Industry Events

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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