Demand Gen Report

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Optify Adds Lead Intelligence To B2B Marketing Solutions
Industry News
Tuesday, 23 October 2012 10:18


Optify
, a provider of digital marketing software, today announced new lead intelligence capabilities for the company's suite of marketing automation products.

The company's new Optify Connect, according to a news release, will allow B2B marketers to capture and manage behavioral history and detailed information about leads from a single source. Optify Connect includes the ability to tie new contacts with anonymous web site visit history, customized fields in landing pages and email campaigns, and other custom intelligence.

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Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement
Industry News
Tuesday, 23 October 2012 09:46

gI_82913_b2b_buyer_study_graphical
Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings of its third annual Bt2B Buying Survey. The report, underwritten by Act-On Software, and titled “Inside The Mind Of The B2B Buyer,” found the buying cycle is increasing in duration, buyers are conducting extensive research before reaching out to sales reps and are increasingly dissatisfied with the buying experience.

More than 170 B2B buyers polled were involved in the purchase of a solution in the past year, unveiling several noteworthy trends:

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Infographic: 10 Mobile Landing Page Best Practices
Rich Media
Tuesday, 23 October 2012 09:15

Screen_Shot_2012-10-23_at_10.45.34_AM

According to eMarketer, there are now more than 115 million smartphone users in the United States alone. That includes tens of millions of businesspeople who research their B2B buying decisions using phones, tablets and other mobile devices.

This week's infographic, provided courtesy of ION Interactive, offers 10 best practices for crafting practical and effective mobile landing pages. Learn what it takes to build a mobile B2B presence that engages and converts your prospects.

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Marketing Measurement: Lost In Translation
Marketing Analytics
Written by Matthew S. McKenzie   
Tuesday, 23 October 2012 09:27


At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked a room full of marketers how many were still using Excel spreadsheets to track their performance. About 90% of them raised their hands.

Russo said he wasn't surprised at the show of hands. But he is definitely concerned about it.

"This is risky business for a marketing organization," he said. "Executives are now accustomed to seeing metrics integrated with tools like Salesforce. When they see these reports dumped onto spreadsheets, they're going to question the validity of the data."

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Aprimo Unveils Relationship Manager Update
Industry News
Monday, 22 October 2012 10:52


Aprimo
, a provider of B2B and B2C marketing automation solutions, today released an update to its Aprimo Relationship Manager, part of the company's suite of cloud-based Integrated Marketing Management (IMM) applications.

According to a company news release, version 6.6 of Aprimo Relationship Manager includes a number of user interface and technology integration enhancements. The update comes a week after the company announced its Digital Messaging Center, which will integrate with the latest update.

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Demanding Views

Best Practices For Aligning Marketing And Sales Content With Customer Needs

Loren Padelford headshotBy Loren Padelford, EVP of Sales, Skura Corporation

Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s marketing-soaked landscape.  After all, 81% of companies with strong customer experience competencies outperform their competition, according to Peppers & Rogers Group.

Getting the right content to the right people remains a challenge for B2B marketers, and yet, there are a number of best practices that can be applied to sales efforts and marketing content creation that, even if a prospect hasn’t told you what their exact needs are, can improve your chances of delivering a responsive, and timely sales pitch that aligns with your prospect’s needs.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

KnowledgeTree Content Marketing App For Salesforce

KnowledgeTree LogoThe KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects.

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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

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#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

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SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

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