Demand Gen Report

sign-up-banner--final
Connecting With More Leads Via Inbound And Outbound Marketing Tactics
Demand Generation Strategies
Written by Glenn Taylor, Associate Editor   
Tuesday, 27 August 2013 07:27


Screen Shot 2013-08-27 at 8.31.32 AMTo drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. 

During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.


Read more...
 
Small Businesses Seek Support, Education When Choosing Marketing Technology, Survey Reveals
Industry News
Monday, 26 August 2013 00:00

Research stock imageSmall business marketers are looking for help in addressing a number of pain points, including choosing the right sales and marketing tools, building automated sales and marketing processes and developing appropriate content. These are some of the findings of a research study from Infusionsoft, titled: The American Dream: What Really Motivates Small Business Owners.

“The results of the survey paint a clear picture of the sales and marketing technology challenges facing small businesses today,” said Greg Head, CMO of Infusionsoft. “The data shows small businesses need better education on how to select and use technology, and they still feel somewhat lost on finding the right solution for their specific needs. By sharing the results, the market will gain a better understanding of what small businesses want from technology.”

Read more...
 
HubSpot Adds Sales App, Content Optimization, Social And Reporting Tools
Industry News
Friday, 23 August 2013 09:02

HubSpot LogoHubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps.

The COS serves as part content management system, part personalization engine, and is fully integrated with every marketing channel, according to HubSpot Co-Founders Brian Halligan and Dharmesh Shah.

Read more...
 
Room 214 Joins Marketo’s LaunchPoint Partner Network
Industry News
Thursday, 22 August 2013 08:58

Marketo Rm214Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem.

In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified.

Read more...
 
The Rise Of Inside Sales Is Shaking Up The Sales Pipeline
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 21 August 2013 08:28

Inside Sales imageTraditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy than some of their more experienced counterparts. Even the title “inside sales rep” is evolving, with many organizations now referring to this role as business development representative.

There is a move toward inside sales professionals who make calls from their offices but also travel outside to visit prospects and sometimes even have a hand in closing deals. Industry observers say that this new breed of salesperson is adept at using the variety of technology available — from live video conferencing to social media and text messaging — to connect with prospects.

Read more...
 
<< Start < Prev 101 102 103 104 105 106 107 108 109 110 Next > End >>

Page 109 of 303

Demanding Views

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords

Heidi Lorenzen PhotoTo reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.

Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

LeanData Aims To Simplify Account-Based Marketing

LeanData logo - full color - screen use RGBLeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.

Read more...

Follow Us

 
 
 
Banner

Industry Events

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

Read more...
 
MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

Read more...
 
Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

Read more...