Demand Gen Report

Connecting With More Leads Via Inbound And Outbound Marketing Tactics
Demand Generation Strategies
Written by Glenn Taylor, Associate Editor   
Tuesday, 27 August 2013 07:27

Screen Shot 2013-08-27 at 8.31.32 AMTo drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. 

During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.

Small Businesses Seek Support, Education When Choosing Marketing Technology, Survey Reveals
Industry News
Monday, 26 August 2013 00:00

Research stock imageSmall business marketers are looking for help in addressing a number of pain points, including choosing the right sales and marketing tools, building automated sales and marketing processes and developing appropriate content. These are some of the findings of a research study from Infusionsoft, titled: The American Dream: What Really Motivates Small Business Owners.

“The results of the survey paint a clear picture of the sales and marketing technology challenges facing small businesses today,” said Greg Head, CMO of Infusionsoft. “The data shows small businesses need better education on how to select and use technology, and they still feel somewhat lost on finding the right solution for their specific needs. By sharing the results, the market will gain a better understanding of what small businesses want from technology.”

HubSpot Adds Sales App, Content Optimization, Social And Reporting Tools
Industry News
Friday, 23 August 2013 09:02

HubSpot LogoHubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps.

The COS serves as part content management system, part personalization engine, and is fully integrated with every marketing channel, according to HubSpot Co-Founders Brian Halligan and Dharmesh Shah.

Room 214 Joins Marketo’s LaunchPoint Partner Network
Industry News
Thursday, 22 August 2013 08:58

Marketo Rm214Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem.

In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified.

The Rise Of Inside Sales Is Shaking Up The Sales Pipeline
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 21 August 2013 08:28

Inside Sales imageTraditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy than some of their more experienced counterparts. Even the title “inside sales rep” is evolving, with many organizations now referring to this role as business development representative.

There is a move toward inside sales professionals who make calls from their offices but also travel outside to visit prospects and sometimes even have a hand in closing deals. Industry observers say that this new breed of salesperson is adept at using the variety of technology available — from live video conferencing to social media and text messaging — to connect with prospects.

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Demanding Views

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords

Heidi Lorenzen PhotoTo reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.

Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

LeanData Aims To Simplify Account-Based Marketing

LeanData logo - full color - screen use RGBLeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.


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