Demand Gen Report

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Francisco Partners Acquires Vendavo For Undisclosed Fee
Industry News
Tuesday, 07 October 2014 08:03

francisco-vendavo logosFrancisco Partners, a tech-focused private equity firm, announced it has reached a definitive agreement to acquire Vendavo, a B2B pricing solutions provider. The acquisition is designed to promote further growth — expanding its marketing and sales team while also boosting cloud development.

"Pricing is one of the most important factors for driving profit to the bottom line, and Vendavo is an early mover in the B2B pricing space," said Petri Oksanen, a partner at Francisco Partners. “We look forward to partnering with the Vendavo leadership team to capitalize on this market opportunity and accelerate growth."

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Oracle Marketing Cloud Integrates With Box To Help Manage Content
Content Strategies
Monday, 06 October 2014 08:23

Oracle-Box logosOracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital assets.

The integration intends to help marketers quickly and effectively plan, produce and publish marketing content, while also providing a single location to store and manage assets. Oracle Marketing Cloud customers can develop content with commonly used tools, such as Microsoft Office products and PDFs, and convert these into HTML5.

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SlideShare Unveils Its First iOS App
Social & Mobile
Friday, 03 October 2014 10:07

slideshare logoSlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X.

The app is positioned to deliver personalized content from roughly 15 million presentations through the user’s mobile device. The app offers a news feed tailored to the user, intended to display content from other SlideShare users within their professional network. The news feed can also share content from categories and topics the user is interested in.

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Act-On Partners With Ifbyphone To Add Call Tracking Capabilities
Marketing Analytics
Thursday, 02 October 2014 08:02

acton-ifbyphone logosAct-On Software and Ifbyphone, a voice-based marketing automation platform provider, announced a partnership intended to add call tracking to Act-On’s list of metrics.

The integration is designed to Ifbyphone’s call conversion analytics to Act-On’s marketing automation platform, which can then be leveraged to enhance lead generation and scoring.

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B2B Email Marketers Hone Best Practices As Use Of Email ‘Cleanup’ Services Grows
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 01 October 2014 11:43

shutterstock 146189999Email continues to play a pivotal role in the B2B marketing landscape.Marketing Sherpa states that 60% of marketers say that email marketing is producing ROI for their organization, demonstrating the continued value of the channel to B2B marketers.

With the average person projected to send and receive close to 200 emails per day — according to a report from the Radicati Group — email management services such as Mailstrom and Unroll.me have grown more appealing, causing many B2B email marketers to revisit their best practices for timing and frequency of emails. These services are designed to give users control of when, how often and in what format they receive emails from specific senders.

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Demanding Views

How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Sales Gamification With Ambition

Ambition logoAmbition is the self-proclaimed “fantasy football for sales teams,” designed to use gamification to benchmark sales reps within an organization, boost productivity and close more deals.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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