Demand Gen Report

Vidyard Unveils Tool To Create Branded Video Channels
Industry News
Tuesday, 08 July 2014 08:19

vidyard logoVidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.

The majority of video content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand's ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

Merkle Acquires RKG To Bolster Digital Agency Services
Industry News
Monday, 07 July 2014 15:24

merkle-rkg logosMerkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed.

This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest of the year. Between 2012 and 2013, Merkle experienced a net revenue increase of 43%.

Orange Announces Salesforce Availability Via Cloud Hub
Industry News
Monday, 07 July 2014 09:13

Orange-Salesforce logosOrange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub.

The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at the Salesforce1 World Tour in Paris, France, combines the benefits of VPN networks with the tractability of Salesforce’s cloud computing model.

Study: Three Out Of Four Marketers Looking To Improve Lead Nurturing
Industry News
Thursday, 03 July 2014 08:39

BizoNurtureStudy coverNew data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead Nurturing. The study, conducted by Bizo in association with Oracle Marketing Cloud, gathered responses from more than 500 B2B digital marketers.

Nearly 60% of these marketers reported that they are delivering at least 20% of B2B company revenues, and almost 25% contributing more than 40%.

What Beer And Content Have In Common [Infographic]
Rich Media
Wednesday, 02 July 2014 00:00


As we prepare for the July 4th holiday, Kapost and Salesforce ExactTarget Marketing Cloud brewed up this cool infographic to remind us of the many connections between beer and content marketing. Please act responsibly when consuming beer and creating content. Happy Independence Day!

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Demanding Views

Driving Better Mobile Engagement With Your Content

pauldanter headshotBy Paul Danter, VP of Sales and Marketing, Genwi

We all know that mobile is becoming the device of choice for accessing, referencing and researching most types of information. It’s instantly on, always connected and almost always available.

According to IDC, "by 2015, more Americans will access online content from a mobile device than through a desktop computer." Use any form of public transportation and you’ll know this to be true.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Predictive Lead Scoring With Fliptop

fliptop logoFliptop is a SaaS-based predictive scoring platform that analyzes thousands of internal and external data points, and uses machine learning techniques to prioritize leads and accounts.


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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.


When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!