Demand Gen Report

Salesfusion Partners With InsideView To Enrich Lead Data
Demand Generation Strategies
Wednesday, 10 September 2014 08:30

salesfusion-insideview logosSalesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion and any integrated external CRM. 

The feature, Salesfusion Enrich, is available at no cost to Salesfusion customers beginning early Q4 2014.

Read more...
 
Survey: Marketers Need To Focus On Visionary Insights When Developing Content
Content Strategies
Tuesday, 09 September 2014 08:30

CorporateVisions logoWhile 81% of marketers says they use context-based facts specific to a prospect to shape their marketing messages and sales conversations, a new survey from Corporate Visions reveals that they may be focusing on the wrong types of insights. Marketers ranked forward-looking content as the most effective, but reported that their assets focused primarily on common challenges.

“What’s surprising about the survey results is that the insights marketers and salespeople feel are the most effective are exactly the opposite of the insights they believe their companies produce,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions.

Read more...
 
Sprinklr Acquires Advocacy Marketing Vendor BRANDERATI
Industry News
Monday, 08 September 2014 09:38

Sprinklr-Branderati logosSprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not disclosed.

The acquisition is the third major purchase Sprinklr has made in the past six months, coming weeks after acquiring TBG Digital and buying Dachis Group earlier in the year. The expansion, is in preparation of a potential IPO in 2015, according to a report in The Wall Street Journal.

Read more...
 
Reseller BrainSell Adds Act-On To Its Offerings
Industry News
Friday, 05 September 2014 08:51

brainsell-acton logosBrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings.  BrainSell  is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot.

The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing automation platforms available through the reseller.

Read more...
 
Viralheat Partners With SugarCRM To Enhance Social Lead Targeting
Industry News
Thursday, 04 September 2014 08:55

viralheatsugarcrm logosViralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships.

The integration connects Viralheat users to their SugarCRM accounts, designed to allow users to create and manage leads generated via their social channels. The partnership can also allow users to generate activity records on leads and track them through the sales funnel. Leads can also be sent to the sales team, which can help companies prioritize high-value targets.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 4 of 274

Demanding Views

What Your Advocacy Data Reveals About The Health Of Your Business

By Matt Chittle, Senior VP of Products and Strategy, Amplifinity

 

Matt Chittle AmplifinityThere are three compelling categories of benefits to an advocacy marketing strategy. The first two are somewhat obvious; the third — not so much. At least not at first. Yet, it’s this third piece that’s so crucial to driving sales success (and profits) in today’s social world.

All advocacy programs ask customers, employees or partners — called obviously enough “advocates” — to take action. And they often do, especially when motivated in some important way. But it’s the tracking and measurement of these actions over time that produces the insight companies can use and act on for long-term, strategic benefits — all of which is uniquely powerful for the following reasons:

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Marketing And Sales Alignment With itracMarketing CRM

itracMarketing logoItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.

Read more...

Follow Us

 
 
 

Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

Read more...
 
Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

Read more...