Demand Gen Report

Demandgen Report Announces Winners of 2012 Sales and Marketing Integration Awards Print E-mail
Tuesday, 26 June 2012 09:16

Screen_Shot_2012-06-25_at_10.23.59_AMHasbrouck Heights, NJ (PRWEB) June 26, 2012

DemandGen Report (DGR), has announced the winners of the 2012 Sales And Marketing Integration Awards, honoring 10 B2B organizations that have utilized automation technology and tactics in lead generation and lead management programs .

While sales and marketing collaboration proves to be challenging for many companies, DemandGen Report(DGR), acknowledges 10 B2B organizations that have utilized automation technology and tactics in the 2012 Sales And Marketing Integration Awards. 

Winning organizations are recognized for their accomplishments in driving revenue by upgrading lead generation and lead management programs and leveraging marketing automation technology to create more sophisticated, repeatable processes for success.

DemandGen Report Releases Content Preferences Survey Results Print E-mail
Friday, 11 May 2012 13:06

dgr3Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies, DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy or improve upon an existing strategy.

“This survey illuminated interesting trends in the world of content marketing,” says Amanda Batista, author of the survey report and managing editor of DemandGen Report. “Solution providers, now more than ever, need to demonstrate a clear understanding of their prospects’ challenges, market trends and objectives. They also need to cultivate a greater role in content sharing by providing trustworthy content that establishes relationships with prospects.”

DGR Announces Prominent Speakers Added to B2B Content2Conversion Conference in New York City Print E-mail
Friday, 02 March 2012 17:41

Industry Leaders added as speakers to Content2Conversion Conference, being held Tuesday, April 24th in Manhattan.

Momentum is building as DemandGen Report’s (DGR) first annual Content2Conversion Conference approaches, with several industry leaders joining as speakers. The Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan, will focus on content development, content marketing strategies and how to utilize content to drive demand.

DemandGen Report To Host B2B Content2Conversion Conference in New York City Print E-mail
Wednesday, 15 February 2012 09:59

Educational conference to highlight strategies and tactics to utilize content marketing for engaging and accelerating prospects

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan. The leading industry source will host the educational conference in response to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

Firm Specializing in Demand Generation Sees Dramatic Growth, Industry Recognition in 2011 Print E-mail
Friday, 10 February 2012 09:12

DemandGen Report, the industry-leading source for the ever-emerging B2B marketing automation space, today announced record growth in 2011 with several key benchmarks in readership, social media and peer recognition.

Launched in 2007, DemandGen Report has quickly been recognized as one of the leading sources for B2B marketers to identify the tools and best practices needed to drive qualified leads into their sales pipelines. In order to help marketers deploy and adopt these practices, the company's new Content4Demand division creates content offers, such as white papers, E-books and webinars, to help companies fuel lead generation campaigns.

Growth highlights for DemandGen Report and its sister brands included:

*Circulation increased by 160% to more than 26,000 subscribers
*LinkedIn followers increased from 600 to more than 3,000
*Twitter followers increased from 420 to more than 3,000
*Site traffic has increased from 31,000 to 76,000 over two years
*Creation of more than 100 Custom Content Programs
*More than 13,000 leads generated for our partners
*Editor Andrew Gaffney Named To SLMA Most Influential List for Third Consecutive Year

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