Demand Gen Report

Ethics And Opinion Remain Crucial Components In Content Curation
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 05 November 2014 09:48

uberflip logoWhile content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results.

A recent webinar hosted by Uberflip offered tips to help marketers effectively curate content to maximize their reach while boosting brand credibility.

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Only 2.8% Rate Their Demand Gen Programs As Effective, ANNUITAS Enterprise B2B Study Reveals
Demand Generation Strategies
Tuesday, 04 November 2014 10:05

annuitas better logoOnly 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy.

Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand Generation Study, which focuses on enterprise-level firms with revenues in excess of $250M per year and most with more than 500 employees. Demand Gen Report was provided with a preview of the study, which will be released on Nov. 6.

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LeanData Announces Suite for B2B Target Account Selling
Industry News
Monday, 03 November 2014 09:49

LeanData logo - full color on transparent bg screenLeanData, Inc., a provider of lead management software, unveiled its Account-Based Lead Management Suite for B2B sales and marketing professionals.

The LeanData solution is positioned to support account-based marketing and target account selling initiatives.

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Versium Launches Datafinder To Offer Predictive Data Technology To SMBs
Marketing Analytics
Friday, 31 October 2014 08:46

datafinder logoVersium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive analytics engine to help users understand buyer behavior based off certain characteristics — intending to enhance marketing effectiveness.

The website also allows users to append email addresses to update and enhance the data on prospective buyers. Users can also append their prospect’s demographic information and behavioral data.

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Twitter Partners With IBM To Blend Social Data With Cloud-Based Services
Marketing Analytics
Thursday, 30 October 2014 09:18

IBM-Twitter logosTwitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services.

"IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," said Chris Moody, VP of Twitter Data Strategy.

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Demanding Views

Why Great Content Isn’t Enough to Generate Leads

By Hana Abaza, Director of Marketing, Uberflip

Abaza Hana UBERFLIPGood, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually customers.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Enhanced Contract Management With Apttus

Apttus logoApttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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