Demand Gen Report

Radius Releases Insights To Help Data-Driven Marketing Campaigns
Marketing Analytics
Thursday, 16 October 2014 13:40

RadiusRadius, a marketing intelligence company, announced the commercial release of Radius Insights. This software is tightly integrated with Salesforce and is designed to provide companies a better understanding of existing customers, identify top performing segments in its Salesforce systems and deploy relevant marketing campaigns. The launch follows successful pilots in the financial services and local services industries.

“With data, more is always better. The trick is making sense of all that information so you can see who is truly your best customer,” said Darian Shirazi, Radius founder and CEO. “With Radius Insights, we’ve productized scientific approaches. The ‘aha’ moment comes when our customers realize they can easily now answer two very important questions — who are their best customers and how many more just like them exist.”

Read more...
 
Demandbase Unveils Sales Accelerator Solution
Revenue Strategies
Thursday, 16 October 2014 09:36

DemandbaseDemandbase, a provider of B2B marketing cloud solutions, announced the launch of Demandbase Accelerator, a solution designed to gather data from advertising and web site traffic and push it to the Salesforce1 Platform.

Announced at Dreamforce 2014, Demandbase Sales Accelerator is positioned to bridge the gap between marketing and sales teams — boosting overall alignment to increase overall sales effectiveness while also preventing waste in time and resources on accounts that will never buy.

Read more...
 
Suffering From Funnel Vision? Marketing’s Expanding Role Highlighted At MarketingProfs B2B Forum
Demand Generation Strategies
Written by Andrew Gaffney, Editorial Director   
Wednesday, 15 October 2014 10:58

MarketingProfsForum logoThe expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing Change Agent,” “Metrics & Analytics,” and “How NOT to be a Content Marketing Zombie,” the sold-out Forum drew more than 800 registrants.

Kicking off with the opening keynote from Scott Stratten, the President of UnMarketing, the agenda of the Forum was heavily focused on marketing’s growing influence, not only on lead generation and revenue contribution, but also on building long-term relationships with customers.

Read more...
 
The Art Of A Curated Post [Infographic]
Rich Media
Wednesday, 15 October 2014 00:00

DGR-NL-IG-10-15-2014

Content marketers who are looking to increase content production and save time are increasingly turning to content curation. According to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. This infographic from Curata outlines five steps to a creating a curated post.

Read more...
 
Salesforce Unveils Analytics Cloud At Dreamforce
Marketing Analytics
Tuesday, 14 October 2014 09:09

SalesforceSalesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer Success Platform.

The analytics cloud is expected to be available October 20, 2014 in English, with additional language support planned going forward.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 9 of 287

Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

RingLead Offers Data Deduplication And Standardization

RingLead logoRingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.

Read more...

Follow Us

 
 
 

Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

Read more...
 
MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Read more...