Demand Gen Report

How Content Scoring Measures The True Impact Of Your Content
Rich Media
Wednesday, 03 December 2014 00:00

DGR-NL-IG-12-10-2014

What content actually drives leads and conversions? It’s no longer a guessing game. This infographic from Kapost illustrates the data-driven measurement process for tracking the performance of each piece of content.

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B2B Marketers Build More Detailed Buyer Personas To Fine-Tune Targeting
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 10 December 2014 10:11

buyer persona analytics featureB2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost responses from their lead nurturing campaigns.

Demand Gen Report’s Lead Nurturing Benchmarking Study shows that 66% of B2B marketers are challenged with developing targeted content by buyer interest and stage in the sales funnel.

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DataSift Launches Social Analytics Classification Tool
Marketing Analytics
Tuesday, 09 December 2014 09:56

Datasift logoDataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics.

FOCUS is also positioned to help B2B companies curate, collect and categorize the social data about an industry or interest to create a topic-based stream of data for analysis.

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Business.com Adds Lead Expansion And Nurturing Services
Industry News
Monday, 08 December 2014 09:57

Business.com-LogoBusiness.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales.

The Lead Expansion and Nurturing product is an extension to the company's current Sales Ready Lead product and part of the suite of digital marketing solutions offered by Business.com.

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IBM Launches Language-Based Analytics In Beta
Marketing Analytics
Friday, 05 December 2014 09:51

ibm-logoIBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta.

A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights, predict outcomes, visualize results, and generate reports.

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Demanding Views

How CMOs Are Using Data To Build Their 2015 Budgets

By Peter Tait, VP of Marketing, Radius

Tait Peter Radius1CMOs are busy tinkering with their marketing budgets. With this comes the responsibility of choosing from countless technologies promising to improve efficiency, ROI, and conversions. How can marketers leverage data to inform financial decisions?

According to Gartner analyst Laura McLellan, the top three challenges marketers face are growing profitable revenue, connecting more effectively with customers, and standing out amidst serious competition. What amount should CEOs be doling out to overcome these hurdles?

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Measurable Content Engagement With ClearSlide

ClearSlide logoClearSlide is a sales enablement tool designed to help sales reps engage customers on the phone, in-person and via email while providing sales reps actionable insights to enhance forecasting.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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