Demand Gen Report

SharpSpring Unveils Call Tracking Feature For Marketing Automation Platform
Industry News
Tuesday, 23 September 2014 08:53

SharpSpring logoSharpSpring, a provider of CRM and marketing automation solutions, announced new features for its marketing automation solution intended to provide users with call tracking capabilities. The feature is designed to give sales teams insights that include data from both web and phone touch points.

The first product enhancement since being acquired by SMTP in August, the call tracking feature aims to provide a unified look at prospective buyers by combining call tracking and web tracking data all in a single platform.

Study: Nimble And Workbooks Receive Top Customer Service Rating Among CRMs
Industry News
Monday, 22 September 2014 12:44

G2Crowd logoA recent study from the crowdsourced software review service G2 Crowd revealed  Nimble and topped the customer satisfaction rankings, with both receiving 98%.

The Grid for CRM analyzed roughly 1,700 ratings and reviews of more than 150 CRM systems. Of the 27 products qualified. G2 Crowd rated CRM systems based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Catz And Hurd Elevated To Oracle CEO As Ellison Steps Aside
Industry News
Monday, 22 September 2014 08:00

Oracle logoLarry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief Technology Officer.

All manufacturing, finance, and legal functions will continue to report to Catz, one of Silicon Valley’s highest ranking female executives. Catz was thought to be Ellison’s heir apparent until Hurd joined the firm in 2010 after resigning as CEO of Hewlett-Packard, following allegations of an inappropriate relationship with a female contractor.

Enhanced Attribution and Revenue Reporting Among Upgrades To HubSpot’s Marketing Platform
Revenue Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Friday, 19 September 2014 09:34

Inbound14 Bigger LogoIn addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to launch its IPO.

“Our ultimate goal since we started HubSpot has been to help companies and agencies worldwide grow their business with inbound marketing,” Dharmesh Shah, HubSpot’s Co-founder and Chief Technology Officer, told attendees at INBOUND 2014. “The product launches represent massive leaps in what’s possible for marketers with HubSpot’s platform, and include features that will help marketers worldwide fundamentally transform the buying experience e for their prospects, customers, and leads.”

SoMedia Integrates Video With Oracle Marketing AppCloud
Industry News
Thursday, 18 September 2014 10:08

SoMedia logoSoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics.

Scalable Video for Oracle Eloqua is positioned as a service to enable users to order custom video content and receive it on an estimated 14-day turnaround. The video content can then be embedded into Oracle Eloqua landing pages and email campaigns. In addition, marketers can use the video analytics feature to enhance lead scoring, nurturing and ROI measurement.

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Demanding Views

Three Spooky Content Marketing Practices That Will Scare Off Readers

By Eric Vidal, Director of Product Marketing, InterCall

Eric Vidal IntercallMany companies have turned to content marketing as an effective way to boost their search engine rankings, promote their products or services and connect with customers. But when producing original content, marketers should be mindful of a few practices that will discredit their web site and scare readers away. In the spirit of Halloween, here are three spooky content marketing practices to avoid.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Cloud-based Data Integration With Skyvia

Skyvia logoSkyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with roughly 15 data sources.


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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.