Demand Gen Report

DataHero Offers Data Visualization With Marketo Integration
Industry News
Thursday, 22 January 2015 11:42

DataHero Marketo logosDataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.

DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.

Author Ardath Albee To Share Tips On Digital Relevancy At C2C
Content Strategies
Written by Kim Ann Zimmermann, Senior Managing Editor   
Wednesday, 21 January 2015 12:21

Ardath book coverMarketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer.

In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can develop content and strategies that drive results.

Navigating The Online Marketing Landscape In 2015
Rich Media
Wednesday, 21 January 2015 00:00


The rise of interactive content and the changing buying process are some of the prominent themes expected to drive online marketing for 2015. This infographic from Uberflip offers a roadmap of marketing trends. 

SoMedia Networks Unveils New Integrations
Industry News
Tuesday, 20 January 2015 09:52

SoMedia logoSoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget.

The company intends to continue integrations over the next several quarters due to the growing demand for video production by businesses of all sizes. Integration efforts are aimed toward SaaS marketing and business services in marketing automation, contact and sales management, email marketing, marketing optimization, SEO, content management, among others.

IFP Closes $500K Deal In 90 Days By Outsourcing Lead Gen
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Monday, 19 January 2015 09:46

LeadJen logoAll B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation efforts. As a result, many firms turn to third parties to ensure a continuous flow of prospects.

One such company is Indiana Fluid Power (IFP), a provider of fluid power, motion control and automation systems for the industrial and mobile OEM marketplace. The company tapped LeadJen to help gather new prospects and setup briefings for its sales reps. Three months into the partnership, IFP was able to close a $500,000 deal and had several other opportunities in the pipeline.

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Demanding Views

How to Align Your Teleprospecting and Sales Teams

By Kathy Rizzo, TeleNet Marketing Solutions

Kathy Rizzo HeadshotHow do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment.

If sales teams and teleprospectors are on the same page, you may see more leads converting to the pipeline. Aligning your teleprospecting team closely with your sales organizations will ultimately ensure the highest return on investment.


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

MindTouch Offers Content Tool For Customer Support

MindTouch verticalMindTouch is a knowledge management solution designed to help companies create web-native content to assist the customer support function.


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Industry Events

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.