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When: Tuesday, April 24 2012.
Where: The Times Center - 242 West 41st Street, New York, NY 10036
View Archived Sessions
In today’s buyer-empowered selling market, progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value add and buyer insight.
Content marketing is helping B2B companies better demonstrate their value proposition by demonstrating thought leadership and a strong understanding of prospective buyers’ needs, objectives and industry challenges.
DemandGen Report is hosting an educational conference exclusively for the B2B marketers aspiring to navigate for the sea of content.
Topical session highlights include:
· The Content Landscape
· Drawing Up A Content Marketing Blueprint
· Mapping Content To The Buying Cycle
· Developing A Nurture Strategy That’s Right For You
· Fixing Leaks In Your Funnel
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When: Tuesday, April 24 2012
Where: The Times Center - 242 West 41st Street, New York, NY 10036
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View Archived Sessions |
