Demand Gen Report

sign-up-banner--final
Dynamic Yield Launches Landing Page Builder
Industry News
Friday, 28 November 2014 11:14

Dynamic Yield logoDynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and optimize landing pages without the need of IT support.

The new module is designed to help marketers to build and manage a large number of landing pages, personalize and customize their content, and automatically A/B test multiple variations. It also introduces the ability to create landing pages on the fly, pulling real-time data from feeds, databases and advertising campaigns.

“As a marketer, you are running dozens of concurrent campaigns,” said Liad Agmon, CEO of Dynamic Yield. “Data shows that landing pages that correlate exactly to your ad messages yield significantly higher conversion rates.

 
IBM Unveils New E-Commerce Functions For B2B Companies
Revenue Strategies
Wednesday, 26 November 2014 09:00

ibm-logoIBM announced the launch of IBM B2B Commerce, which is positioned to help B2B organizations deploy digital storefronts with no technical skills or expertise.

IBM B2B Commerce is designed to help B2B companies create buying experiences similar to those found on B2C e-Commerce sites.

Read more...
 
Video, Interactive Content Driving Next Generation Sales Enablement
Content Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 25 November 2014 10:00

sales enablement imageGone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond the usual product spec sheets and PowerPoint presentations — and instead are collaborating with the sales team on video, audio, interactive content such as assessment tools, ROI calculators and other messaging to help close more deals.

According to Demand Gen Report’s 2014 Content Preferences Survey, 50% of participants viewed video in the past 12 months to research a B2B purchase. Nearly all (95%) of the respondents to a recent Demand Metric research, Video Content Metrics Benchmark Report, found that video as a form of marketing and sales content is becoming “somewhat” to “far more” important.

Read more...
 
Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud
Industry News
Tuesday, 25 November 2014 09:50

mintigo-oracle logosMintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.

The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.

Read more...
 
Email: Wanted Dead or Alive
Rich Media
Monday, 24 November 2014 00:00

DGR-IG-11-24-2014

Emerging channels such as social media have marketers questioning if email is the most effective way to contact prospective buyers. This infographic from Marketo highlights some interesting facts disproving the rumor that email is dead, and how marketers can still leverage this channel to engage target audiences.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 287

Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

RingLead Offers Data Deduplication And Standardization

RingLead logoRingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.

Read more...

Follow Us

 
 
 

Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

Read more...
 
MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

Read more...